LinkedIn Learning B2B Homepage Redesign

LinkedIn Learning set out to reimagine how the platform is presented to prospective enterprise customers, shifting from a feature-first approach to a value-first story centered on impact.

I partnered closely with design, product, and client teams to help shape a new landing experience that clearly articulated the ROI of investing in employee development. The page was designed to speak to decision-makers and highlight how LinkedIn Learning supports retention and other positive results through real-time skills data, personalized guidance, and internal mobility.

Role: Senior Copywriter