Google Wifi Launch Email Series
When Google introduced Google Wifi, the challenge was clear: how do you make a sleek, white router feel not only essential but exciting? As Senior Copywriter, I developed an announcement email series that tested three distinct approaches to reach new audiences.
The first version leaned into lifestyle storytelling using warm imagery and approachable copy to emphasize the style and smarts of the device. The second took a more direct, information-first approach, focusing on clarity and key product benefits. The third struck a friendly, conversational tone, diving deeper into features like seamless coverage and Network Assist to show everyday value.
By crafting multiple pathways, the team could test and refine which message resonated most, ensuring the launch was not only seen but understood by consumers.
Role: Senior Copywriter
