Google Connected Home Experience
When Google wanted retail professionals to confidently explain smart home technology, they needed more than a list of specs, they needed an experience. As Senior Copywriter, I helped create the Google Connected Home Experience, a digital training program that blended product education with interactive storytelling.
Designed to demystify Google Assistant and hardware for frontline employees, the experience guided learners through scenarios where technology comes to life: setting the mood with smart lights, managing daily routines with voice commands, and connecting devices for a seamless home. To keep engagement high, we layered in moments of delight like animated cats, UFOs, and playful Easter eggs, making training both memorable and fun.
The result was a training tool that equipped retail workers with the knowledge (and enthusiasm) to better connect consumers with Google’s ecosystem, transforming product details into stories of everyday possibility.
Role: Senior Copywriter
