LinkedIn Learning Quarterly Product Launches
Every quarter, LinkedIn Learning introduces new features and content updates designed to help organizations future-proof their workforce. To reach the right audience, learning and development professionals and company decision makers, we created a full-funnel campaign spanning a microsite, email series, social, and video.
As Senior Copywriter and later Associate Creative Director, I helped distill complex updates into clear, benefit-driven messaging that spoke directly to organizational priorities: employee engagement, upskilling, and ROI. Each asset was designed to highlight not just “what’s new,” but why it mattered, tying platform updates back to outcomes like building in-demand skills and supporting long-term growth.
By pairing crisp storytelling with a consistent quarterly cadence, the campaign positioned LinkedIn Learning as a trusted, evolving partner, ensuring organizations saw continuous value and reinforcing renewal decisions.
Role: Senior Copywriter/Associate Creative Director
