LinkedIn Quarterly Product Launches
Every quarter, LinkedIn rolls out new features across LinkedIn Recruiter and LinkedIn Jobs, tools relied on by HR leaders and recruiters worldwide. As Senior Copywriter and Associate Creative Director, I helped lead the creative for the quarterly product release campaigns, shaping email, social, and video content that cut through the complexity.
The challenge always is to translate detailed product updates into crisp, benefits-driven narratives that spoke to what mattered most: efficiency, ROI, and better hiring outcomes. By highlighting the value in plain language and tying each feature back to real recruiter pain points, these campaigns not only inform but also reinforced LinkedIn’s position as an indispensable hiring partner.
Role: Senior Copywriter, Associate Creative Director
