LinkedIn for Nonprofits Resource Hub
When LinkedIn set out to launch a dedicated hub for nonprofits, the goal was to make it simple for organizations to discover the most relevant tools, insights, and success stories. As Senior Copywriter, I partnered closely with design and client teams to shape the information architecture and build the hub from the ground up.
The result was a guided four-step framework that led nonprofit professionals through resources tailored to their needs, whether exploring case studies, accessing webinars, or finding product guidance. My role centered on user experience: ensuring copy, structure, and navigation all worked together to make information easy to find and apply.
In addition to the hub itself, I contributed to the launch campaign by creating social content that amplified awareness and drove traffic, ensuring the right audience knew where to go and what they could gain.
By balancing clarity with warmth, the hub became more than a resource, it became a place where nonprofits could quickly see how LinkedIn could help them grow, connect, and make an impact.
Role: Senior Copywriter
