Pearson+ Messaging and Branding
When Pearson prepared to launch Pearson+, a subscription-based digital textbook platform, they needed more than marketing, they needed a voice that could resonate with students and bring their vision of modern learning to life.
As Senior Copywriter, I worked closely with senior strategists and creative executives in New York to craft the messaging foundation for the brand. This included developing voice and tone guidelines, creating a messaging framework, and writing exploratory executions that showcased Pearson+ as more than just a study tool, it was a space to learn, grow, and dream.
The result was a flexible yet distinct brand language that carried through campaigns, product experiences, and creative launches, setting the tone for Pearson’s entry into subscription-based education.
Role: Senior Copywriter
