Google One Website Refresh
Google’s AI plans page wasn’t just a pricing experience, it was a chance to introduce an entire ecosystem of rapidly evolving AI tools in a way that felt approachable, cohesive, and creatively ambitious.
For this refresh, I worked across UX messaging, feature storytelling, and product positioning for Google One and Google AI plans, helping shape how tools like Gemini, NotebookLM, Veo, Flow, and Lyria were presented across the site. The work ranged from practical, benefit-led copy around productivity, coding, and research to more aspirational campaign-style messaging designed to make the technology feel expansive, imaginative, and human.
The challenge was creating consistency across a fast-moving product space while still allowing each tool and feature to maintain its own personality, utility, and sense of discovery.
