Ray Ban and Oakley Meta Glasses
When Meta brought smart glasses to retail, the goal was to make advanced technology feel effortless, stylish, and intuitive, no matter where customers encountered the product.
For this project, I helped refresh retail product pages across major partners including Target, Amazon, and Best Buy. The challenge was to translate complex features and tech specs like Meta AI, open-ear audio, battery life, and integrations with Garmin and Strava into clear, engaging language that felt approachable and brand-forward.
Beyond education, the project also created space for more exciting, campaign-style headlines that pushed the voice beyond standard retail norms, helping the product feel less like a tech gadget and more like a extension of the brand.
