When Meta brought smart glasses to retail, the goal was to make advanced technology feel effortless, stylish, and intuitive, no matter where customers encountered the product.
For this project, I helped refresh retail product pages across major partners including Target, Amazon, and Best Buy. The challenge was to translate complex features and tech specs like Meta AI, open-ear audio, battery life, and integrations with Garmin and Strava into clear, engaging language that felt approachable and brand-forward.
Beyond education, the project also created space for more exciting, campaign-style headlines that pushed the voice beyond standard retail norms, helping the product feel less like a tech gadget and more like a extension of the brand.
